I have to go back to this idea that fans have an obligation to boo the heels. I disagree with it so much that I have to say something even if it comes off as repetitive. For this I will use the Miz Test.
The Miz Test is simple (I should note that I named it after the Miz, but it could be any heel). The hypothetical example is if the Miz is wrestling Seth Rollins, Finn Balor or real. y any other babyface and you as a fan want the Miz to win, then you should not boo him. It’s not real heat if you are only booing him because you think you are supposed to. I hesitate to say “should not boo him,” because I believe fans should be able to do what they want. At the same time, booing a heel just because that is the role he or she plays is something that I would argue does not really help anything, which is especially true now.
In this era where WWE says any reaction is a good reaction, booing a heel just because he or she is a heel only hurts the performer in this sense….who knows what WWE could have on their hands if fans reacted viscerally at all times. WWE may be casting the next big babyface as a heel, when they could have the next merchandise-selling money drawing babyface.
I have made this argument before, booing a heel just because that performer is a heel is as meta as cheering a heel because you think he or she is a good performer. Any reaction where the fan has to think is meta, which is actually the basis for the flawed argument that heels should be booed.
Ultimately, it is like a PWTorch.com writer said (not Wade Keller, he is too close-minded and stuck in what wrestling was to see what I am about to say), heel heat that does not lead to drawing money is almost useless. I won’t say completely useless because the appearance of a strong heel-face dynamic does at least sound good. At the same time, it does not really help, especially today when fans are so dispassionate about heels. Indeed, heels today get boos because fans are trying to help (the point of this post) or because the fans do not want to see the wrestler and are booing to express their satisfaction or because the heel does something cheap that the fans are obviously going to boo. People are so concerned about cheers and boos that they are settling for boos that are not really heat.
My wish is for all fans to react naturally and then the company’s response to that will likely lead to better numbers. One thing, I am not saying that a really strong face-heel dynamic will not draw in wrestling. What I am saying is that people are confusing boos for heat and the former is not going to lead to uptick in business. In fact the former in today’s wrestling is more of a sign of indifference than emotional connection to the product.