I was thinking for the last few weeks about whether or not WWE is trying to make every dime possible or would they rather make less money because it is more important for them to be WWE (if that makes sense). There are things that WWE does that I believe costs the company money, but that is not really my question. The question is are they willingly doing things (or not doing things) that will cost them money because as I said, it is more important for them to do things their way than it is to make every dime? I can’t really think of anything obvious-but I have some ideas. I’ll give three for now and I may come back to this if I think of more.
Turning Roman Reigns Heel: I am not sure that they think this will make the company money. At the same time, I absolutely will buy into an argument that they would rather make less money to have Reigns as the face of the company than make more money with someone who does not have the Reigns look. With that said, I cannot say for sure that WWE believes that a Reigns heel turn will move the needle and honestly I’m not sure either. I think there is a good chance that Reigns will get booed (which is ideal for a heel), but I am not sure it will increase any metrics.
Bringing C.M Punk Back: This is a non-starter because of the lawsuit with the WWE doctor and because Punk does not want to come back. It will probably be years (if ever) before we can say that WWE is costing itself money because they refuse to bring back Punk because it is not an option right now.
Even-Steven Booking: This is the one I am most interested in. One could make the argument that WWE will be better off if they protected more than 1-2 percent of the roster. WWE may think that by having wrestlers trade wins back and forth they are actually protecting the midcard and they may think that it is a necessary consequence of all the television they produce (including PPV’s/Network specials. More to the heart of the question, WWE may think that having too many wrestlers booked strongly gives them (the wrestlers) leverage that WWE feels that they cannot afford. The answer to that dilemma is just to keep 90-95 percent booked equally-even if it means a money drawing star does not break out.