50/50 booking is going to be a constant theme of this blog because it may be the biggest problem that WWE has in terms of getting people over. Also, knowing their patterns makes things more predictable than they should be. I would say this, I think it works better in other promotions than in WWE, because the only issue with 50/50 booking in promotions like NJPW and ROH is that it makes things predictable, but in WWE it not only creates predictability, it makes it difficult for people to get over.
With the above in mind, if 50/50 booking is going to be a reality, then there are two things that WWE could do to make it easier to digest for those in the audience who do see it as a problem.
The first is acknowledge the parity. Acknowledging the parity has to be more than “anything can happen in WWE.” It has to be treated like a sport where it is outright said that the wrestlers’ records are relatively even for the most part. I see why they would not approach things in the manner I just suggested, but at this point it is almost insulting the intelligence of the audience not to discuss the reality that 90 percent of the company is around the .500 mark (at least it seems that way). I do not always agree with Wade Keller, but one thing he often preaches that I do agree with is that companies should “own their booking”. If they want to book 50/50, then they should address it just like any other sports announcer would address parity in a league where there is obviously parity.
The second one is a bit more difficult to explain in terms of reasoning. I’ll start by saying that one thing I feel wrestling promotions should avoid (for the most part), is giving people a reason to remember that this is a “show.” When people talk about that, they usually talk about wrestlers “laying their stuff in” or not writing or producing a “hokey” segment. I agree with those sentiments. I would expand it and say that when a promotion does a match one week and then does the same match the next week…there needs to be a storyline reason for it. If Wrestler A beats Wrestler B on November 1, if there is a rematch on November 8…give us a reason. Even if that reason is on the company’s website or YouTube page. When you don’t give a reason, it makes some members of the audience think…”oh, they just want to give Wrestler B his or her win back.”
If you don’t want to give a storyline reason, go back to what I wrote in the above paragraph, just have the announcers say that the management of the show in question wanted to see if last week was a fluke or that the promotion believes that there is parity, so one match does not prove that one is better than the other and the next match is to make sure. Of course that does not explain why there would not be a third match, but this post is to make 50/50 booking work. I think it’s a poor way to book, but there are ways to make it manageable.