Fundamental Belief (and I was thinking about this walking home Saturday night): A good product may not be commercially successful, but a commercially successful product cannot be bad.
Anyone who has read my blog knows that I am a big believer in analyzing wrestling through crowd engagement, especially crowd engagement that is tangible (ratings, attendance, merchandise, PPV Buys, Network subscriptions etc). With that in mind, if a product can reach some or all of those goals, then it is good. Any other viewpoint is pretentious and reeks of superiority when wrestling is entertainment which means it is subjective. There has been a great deal of criticism of the Attitude Era, the Attitude Era was good because it got people to engage with the product which is the entire point. It is not like WWE cheated or tricked people to watch-people watched because they wanted to…because there were aspects of the product that appealed to them and that is the entire point of wrestling (or at least it is for most organizations).
As far as the other side goes, there are times where a product can be good, but the platform is not there for tangible success. Actually as mainstream as WWE is in comparison to other wrestling organizations, their platform may not be there for success if they put on a good product because the company has ran off so many fans that when it actually gets good again, it may take time for people to start watching (if they do start watching).